Identity, UX/UI Design, creative strategy
THE WILD CHIVE
Make it stick
The Wild Chive is a popular vegan food line in Long Beach, CA that runs weekly pop ups, take-away food service, and is a regular food vendor at local festivals. After crafting the identity of this fledgling business, I needed to come up with a cost-effective solution for extending the life of the brand into its packaging and social strategies.
Inspired by the classic name labels, stickers became ubiquitous for the brand as a packaging label, food order tag, and for making new friends at the festivals.
The Wild Chive is growing fast and needing to explore other ways to serve its customers. Here's a sneak peak at what's next on the roadmap.
After hitting 10 thousand followers on Instagram we celebrated by hosting an exclusive dinner party to promote the brand and simultaneously tie in the original "Drive-In Dine-In" series that launched the career of Chef Soozee.